The brief fourtwentyseven design were given for this project initially started life as a website re-design, with the requirement being to update the site and reflect the exclusive nature of the high-class lodges available on the banks of Loch Lomond. Once the website design and the brand identity were developed, it was decided that a whole suite of promotional material, such as bags, brochures, door hangers and information leaflets, should also be developed to reflect the new identity and style.