Cruise approached fourtwentyseven to create a new suite of materials to promote their autumn shopping weekend. fourtwentyseven were originally appointed as design consultants on a single project basis, but the relationship has now developed and we will be working with Cruise to meet all their design requirements for their fashion retail stores throughout the UK. The brief was to produce a stylish designs which reflected the brand values of Cruise and develop a brand consistency to all the communications produced. Items produced have included store graphics, swing hangers, vouchers, e-flyers, posters and advertising. As part of the project fourtwentyseven design also produced flash advertising for inclusion on the Cruise website.