Harrison approached fourtwentyseven design to create a new a new brand identity to be applied to a wide range of materials. fourtwentyseven we originally appointed as the Harrison design consultancy on a single project basis, but the relationship has now developed and we will be working with Harrison to meet all their design requirements for their new fashion retail stores across the UK, with plans to open 4 stores in 2009 with a flagship store in London. The soft and subtle feel to the identity was developed in consultation with the client in order to appeal to the desired target market. The brand will be applied across store interiors, swing tags, stationery, bags, tissue paper and advertising.