The Mens Store commissioned fourtwentyseven design to develop a unique brand identity for their satellite store in Debenhams. The identity was created to have a powerful, masculine feel and a unique stand out presence in-store, while incorporating the existing elements of The Mens Store flagship branding. This exercise proved so successful that the core Mens Store branding was altered to bring it into line with the satellite store and has been used in gift vouchers, point of sale, appointment cards, posters and stickers.