Crafting cans, filling niches and brewing success.

Brand / Strategy / Identity / Guidelines / Design / Print / Motion / Digital / Art Direction / Social / Signage 

Fulfilling a distinct market niche, the appropriately named Phil MaCan introduces a new canning and bottling service based in Glasgow, catering specifically to small local and independent breweries. The logo marque embodies the efficient and swift operations of the brewery, reflecting its clean and rapid production to meet tight deadlines.

My role involved meeting the demand for a creative output that resonated with this industry sector. This encompassed leveraging the company's name for marketing promotional materials and branded items, exploring innovative ways to incorporate and play on the name for a cohesive brand identity.