Painting with sound, modernism meets sonic artistry.
Brand / Strategy / Identity / Guidelines / Design / Print / Motion / Digital / Art Direction / Social
432 was founded as a hub for various music and creative teams in Glasgow. Our approach involved an abstract portrayal of the sine wave from 432Hz, interwoven with delicate lines, forming a dynamic yet understated representation of the numbers '432'. This concept was aimed at instilling a modernistic touch while preserving a contemporary ambiance that resonates with the company's ethos.
To develop the backgrounds, we utilised a spectrograph to translate the sound of 432Hz into visual representations. These visuals were then merged with the sine wave depiction of 432Hz from an oscilloscope, allowing us to create abstract patterns through the medium of sound. This innovative process effectively involved painting with sound, resulting in unique and abstract visual compositions.