We have worked with The White Horse in Northern Ireland to produce their new brand identity and architecture. The hotel is a family-run enterprise based on the picturesque North Coast of Northern Ireland and part of a global hotel group. The hotel boasts a range of quality facilities including: 4 Star Hotel accommodation, large swimming pool, luxury spa & leisure facilities, restaurant & bar, banquet & conferencing, The hotel site dates back to the 1800’s and is steeped in a rich and varied history.
We were asked to create a brand that highlighted the foundations of the hotel; customer care, attention to detail and providing a quality experience. The identity was also required to provide a framework for use across all aspects of the business and provide a consistent brand architecture underneath a core brand identity. The brand includes patterns created as an extension of the marque, reflecting the diverse heritage of the hotel owners, combining middle eastern patterns with Irish sensibilities.