We were tasked by internationally renowned filmmakers Forest of Black with developing a new brand identity to help refresh their visual language and position within the industry. Forest of Black are a small, focused team who produce commercials, music promos and brand films in the UK and across the world. They have a unique vision of how their output should be produced and deliver distinct and innovative films to a wide, diverse range of clients.
The brief required us to create an identity that reflected the calibre of the organisation. Over the years they felt that their brand presence had been neglected and didn’t reflect them both in terms of creativity and prestige. We were also asked to ensure that the identity, and the application of it, was contemporary in nature and provided a feeling of modernity.