The Great Western

A festival of musical exploration and discovery.

The Great Western is a one-day music festival in the west end of Glasgow. The client required a flexible identity that reflected the unorthodox, offbeat and outlandish nature of the festival.

The identity was developed to symbolise movement, dynamism and variety, while bringing in a series of bold brand colour to provide a stand out quality in the grey skies of a Scottish winter.

A graphic treatment and style was developed for each of the 50+ artists performing and 10 venues hosting to allow for maximum impact on social and traditional media.

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  The Great Western Into The New